Professionally, Demian Sellfors is the founder of Minus Technologies, a software company based in California.

In prior work, Demian was the Founder and CEO of (mt) Media Temple, Inc (a global cloud hosting service for creative professionals) until it was acquired by GoDaddy (the world's largest domain registrar). Demian's first company was a startup named Intergress Technologies (1998).

With an accomplished IT career, Demian has helped thousands of people, brands, and enterprises including Starbucks, Sony, Nike, Adobe, Techcrunch, and others succeed with the Internet and related open-source technology.

Demian has been appointed a variety of awards including multiple-time Best Place to Work in Los Angeles, multiple-time Fastest Growing Company Inc 5000 winner, Ernst and Young's Entrepreneur of the Year nominee and more.

Demian is also the co-founder of several early-stage companies. Reinvigorate (an early real-time analytics service) was acquired by Webtrends (a Portland-based analytics firm). Virb (a creative social network later restructured to become an innovative website builder.) QBN.com and then Krop.com was launched as a service for finding high-quality creative professionals. Today Demian also serves as a mentor/advisor to a variety of other startups.

In earlier years, Demian joined the legendary Stan Winston as the studio's first CTO. Demian supported the creative and business efforts of several theatrical films and commercials. With the help of many brilliant people, Demian lead the design and operations of the IT systems supporting the practical effects in "Jurassic Park - The Lost World" and "Michael Jackson's - Ghosts" - the longest and most expensive music video ever produced.

Demian grew up on the workbench of an Amiga 1000 and began his professional career in Los Angeles as a graphic designer in 1991.